Our story

Built for pet homes. Not just shelves.

We made BSCLY for practical Indian pet homes — grooming, paw care, outdoor support, cat care, training and guidance in one place.

Pet-firstChoice logic
DailyCare for routines
IndiaWeather ready
Est. 2025Founder-led
Alex & Cyrus The reason this exists
The origin

One clear problem. One care system.

BSCLY is built around a simple problem: pet care online is too scattered. One page sells shampoo, another sells accessories, and almost nobody helps a pet parent understand the routine.

The goal is a practical care home: grooming, outdoor protection, paw repair, cat care, training support, accessories, and guidance that helps customers choose without guessing.

The catalogue can grow, but the rule stays tight — every product must say who it is for, when to use it, what to pair it with, and who should skip it.

A pet-care brand should make the next right step obvious. — BSCLY care note
The journey

From scattered shopping to guided care.

Early 2025The trigger

Pet parents were buying scattered products without a clear grooming or care system. BSCLY starts with the routine.

Mid 2025The lab

The range direction becomes clear: pet fit, Indian weather, routine clarity, and product pages that help customers choose.

Oct 2025The launch

The first grooming products become the base for a broader pet-care home across cleanse, condition, refresh, protect and repair.

2026The expansion

Catalogue grows across paw care, anti-tick, dry bath, conditioner, perfume and cat-care paths.

2027The pack

The roadmap expands into grooming, paw care, outdoor protection, cat care, accessories and guidance.

Founder — BSCLY
A note from the founder

BSCLY began with Alex & Cyrus — my dogs, my reasons. Indian pet care had taught us to wash dogs with whatever lathered. But skin is where comfort, trust and play actually live. We are building India's skin-first grooming house: science for the skin they live in, care for the way they love you back.

— Pulkit Jain
Founder · BSCLY · est. 2025
What we stand for

Built on four things.

IIngredient Clarity

Product pages should explain ingredient roles clearly, without hiding behind vague language.

FPet Fit First

Dog, cat and home-care products need separate guidance. No one-size-fits-all shortcuts.

MMade for India

Built for Indian heat, humidity, concrete and monsoons.

CClean Promise

No sulphates, parabens, silicones, MIT or formaldehyde.

The care system

Built by roles, not guesswork.

01
Founder office

Brand direction

02
Care Lab

Formula & testing notes

03
Operations desk

Orders & stockists

04
Content desk

Routine education

05
Care desk

Routine guidance

06
Pet homes

The reason this exists

Care Finder Routine System Cat Fit Paw Care Support Desk
Before you buy

Questions, answered.

Are BSCLY products safe for all dog breeds?

Yes — the grooming range is formulated for dog skin pH across coat types. Each product page carries a fit note telling you which coats it suits best and who should skip it.

Where are BSCLY products made?

Manufactured in India, in facilities selected for pet-grade formulation and batch testing.

Do you test on animals?

No. Products are tested on coats through voluntary use by pet parents in our care panel, never through animal testing.

What is your return policy?

Unopened products can be returned within 7 days of delivery. If a product does not suit your pet, write to the care desk and we will help you swap it.

Do you ship across India?

Yes, with COD available on most pin codes and free shipping over ₹799.

Try the ritual

Start with your pet's real routine.

Grooming, paws, outdoor support, cat care, training or everyday refills — pick the moment, we'll point to the shelf.

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