Every ingredient.
Named and explained.
No catch-alls. No 'fragrance'. Every active listed with its INCI name, source, and function.
We Never Use
10 chemicals we banned before we started.
The No-List
Star Actives
The ingredients
doing the real work.
Azadirachta indica
Neem Oil
Anti-bacterial, anti-fungal, soothes hot spots and irritation, repels insects naturally
Avena sativa
Oat Protein
Strengthens coat shaft, repairs mechanical damage, restores elasticity and shine
Aloe barbadensis
Aloe Vera
Calms inflamed skin, seals moisture, accelerates cell repair, reduces redness
Kaolin
White Clay
Draws out dirt, sebum, and urban pollutants without stripping the acid mantle
Hibiscus rosa-sinensis
Hibiscus
Natural keratin booster, reduces frizz, adds high-shine finish to coat
Cocos nucifera
Coconut Oil
Penetrates hair shaft, prevents protein loss, deep moisture without greasiness
Panthenol
Pro-Vitamin B5
Humectant, attracts and locks in moisture for 24–48 hours post-bath
Glycerin
Vegetable
Draws atmospheric moisture into coat, prevents dryness between baths
The Base
Carrier chemistry
that works for dogs.
pH Buffer System
Every formula uses a sodium citrate / citric acid buffer system to lock and maintain pH 6.8 regardless of water hardness.
Mild Surfactant Blend
We use coco glucoside + decyl glucoside — plant-derived, biodegradable, foam without stripping.
Preservation
Phenoxyethanol + ethylhexylglycerin at minimum effective concentration — safe, globally approved, no formaldehyde release.
Water Quality
Demineralized water only. Hard water (high Ca/Mg) disrupts pH — we control for it in production.
Sourcing
India-grown.
India-made.
We partner directly with 6 Indian farms across Karnataka, Tamil Nadu, Rajasthan, and Kerala. Every batch of raw material is tested for heavy metals and microbial contamination before it enters production.